Tabletop Interactive Exhibit
Boston Scientific challenged TBA Digital to design an exhibit that would appeal to trade-show visitors with deep and informative content. But they were also concerned that interactive experiences can be isolating, absorbing a user’s attention so fully that it cuts them off from the people around them. And that’s not exactly the vibe you want to create at a trade show.
Our team came up with a custom-built, 50-inch, touch-screen table to display stunning 3D animations of TACE and Embozene. By its very design, the table’s square shape invites as many as four people to use the table at once, encouraging back-and-forth between these users.
Turns out that when you’re standing just a few feet away from someone who’s summoned a very cool 3D animation of the human circulatory system, or someone else who flicks a call-out box to your side of the table, it’s not hard to strike up a conversation. And so the table was able to bring visitors to the trade show together, while giving them something to talk about: our client’s impressive accomplishments.
We’ve worked with some of the best. While TBA Digital most often provides its services to multinational companies in the healthcare sector, our clients have been known to make everything from microscopes to dog biscuits. Some are purely retail and others are industrial giants whose products can only be moved with a crane. Almost all of them came to us with the need to reach a particular market segment with a unique product or service.
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We’re proud that our clients are from all over the world, but there’s no place we’d rather be than right here in Vancouver, B.C., a hub of talent and ideas and a great place to play when we’re not sitting in front of our screens.
