Key Opinion Leader Video
When Abbott Pharmaceuticals needed a way to promote their Ambulatory Glucose Profile, they reached out to us. We proposed a series of videos that would explain the methods Abbott had developed to fight one of the world’s most common chronic medical afflictions, while at the same time honoring the physicians they had worked with to accomplish the feat. To bring a human touch to these videos, we reached out to Dr. Roger Mazze—the inventor of the Ambulatory Glucose Profile—to act as our host and guide to the treatment plans he pioneered.
In addition to Dr. Mazze, we enlisted clinicians on the front line of patient care to explain on camera how the Ambulatory Glucose Profile works. Then we added animated graphs, charts and audio to support the narrative and enliven the visuals. In the end, we gave an exciting medical breakthrough its due.
At Abbott’s request, we built an app that catalogs all of the instruments they offer for vascular surgery.
Using Guidewire, a medical rep can help surgeons to select the perfect tool for the procedure through aids such as animations to demonstrate its operation and even comparing it to similar tools.
We’ve worked with some of the best. While TBA Digital most often provides its services to multinational companies in the healthcare sector, our clients have been known to make everything from microscopes to dog biscuits. Some are purely retail and others are industrial giants whose products can only be moved with a crane. Almost all of them came to us with the need to reach a particular market segment with a unique product or service.
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We’re proud that our clients are from all over the world, but there’s no place we’d rather be than right here in Vancouver, B.C., a hub of talent and ideas and a great place to play when we’re not sitting in front of our screens.
